You can often staple their business card over these fields on a paper lead form, and save both your booth staffer and your visitor’s time.
You should have a space on your lead form or in your digital trade show lead capture app for your attendee’s contact info. Contact info area of your trade show lead form There are 4 main areas of info you need to capture about your trade show leads:ġ. Rather than give you a picture-perfect template that will never work exactly for your specific needs, I am instead providing guidelines to build your own lead form. Or, if you use a trade show lead capture app, refer to our guide How to Improve Trade Show Lead Capture and Retrieval. This data can fit on a lead card you print on single sheet of paper. Make it easier on yourself and your booth staffers by following the advice below in building a trade show lead form. That’s no way to generate a winning return on investment!
By the time they get back to the office they have trouble reading their notes and remembering conversations on the show floor. For many exhibitors, lead generation is the number one reason to exhibit at trade shows.īut too many exhibitors only collect business cards, with a few tiny notes scribbled on the back.
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